If you are a college football fan, you know if your NCAA Division I school goes up against any academic institution with a geographic direction in its name, get the wax because someone is about to get mopped!
You know, schools like “Northwest Michigan”, “Southeast Louisiana” and “North Dakota” (OK, maybe the last one is a stretch.) And add “state” to a directional school, and some Pop Warner teams could wallop these colleges.
Well, it turns out some Christian colleges, despite not being a threat on the gridiron, are re-considering its theology and etymology, thanks to this article from WOW News’ Christian Chronicle.
Just ask Oklahoma Christian University leaders, who recently considered a name change…Yet keeping its longtime name leaves the university with a challenge. For years, Oklahoma Christian has struggled for name recognition, largely because so many colleges and universities feature “Oklahoma.” Prospective students with an appointment at Oklahoma Christian occasionally even end up at Oklahoma City University across town. Phone calls get misdirected.
So, instead of standing on principle, this college is setting the trend to possibly sacrifice its popularity. MEMO to the dolts running this shop in Oklahoma: Have you ever thought this is not a naming issue, but rather a branding issue?! Maybe you haven’t done enough to market your college in the state, much less the country (because before this story, I never you existed).
Here’s another thought from Michigan:
In the 1990s, [Professor Michael] Westerfield said, Michigan Christian faced an obstacle to its plans for expansion: Its name… If a college features the name “Christian,” many prospective students and parents wonder if the school is accredited. In Michigan, “Christian” usually indicates a mission and minister preparation school.
Which begs the question? Why do people consider Christian-centric colleges not colleges at all?! If you have a seminary at a well-known college, it’s regarded and beloved. But have a college known for its seminarians, and it must be a place for the hallowed special-ed.
So, to the Christian college provosts everywhere, I give you this: Why do you have this job?
Are you involved with molding the young minds for Jesus because it’s a well-paying gig or it’s a calling. If it’s not the latter, might I suggest packing up shop and get the heck out of the way for a Ph.D. Jesus Freak (and there are some out there) who is called to do what you are so complacently doing.
And while you are at it, spend some of that cash and mix in a flyer, brochure or maybe some advertising. I’m just saying.