Posts Tagged ‘advertising’

A couple of weeks ago, we wrote on the Wall about a quaint church in Beaumont, Texas making international news by calling themselves, “A bunch of jerks.”

They addressed the hypocrisy among the faithful, the stigma in the Church and the elephant dropping bombs in the room.

If it ain't broke, buy another one.

It was a bold move because the biggest cause of Atheism would be Christians who do not reflect Christ. Great idea, right? Apparently so, because it’s been cloned according to the Christian Post.

A megachurch [NorthRidge Church] in Southeast Michigan is making a lot of people uncomfortable with its new billboard campaign that proclaims that the church is for hypocrites, losers and liars.

Well, of course, they are making a lot of people uncomfortable… the formula worked once before. Why not do it again?

“The reality is all human beings are the same. They’re flawed. We’re all the same inside [the church] and outside. We too are failures, losers, … hypocrites,” [Pastor Brad Powell of NorthRidge Church] continued.

“Jesus didn’t put up higher fences in heaven to keep the bad people out,” he said. “Rather, Jesus came down to earth and dwelled among the people. When you look into God’s word, He never turns inward. He turns outward.”

Don’t get me wrong… he’s right. Regretfully.

However, just because the word changed from “jerks” to “hypocrites,” does not make this an original idea. There’s no such thing as an original idea anyway, but at least give it a few months before you poach it?!

It’s no secret I don’t have much affinity for stereotypical Christian marketing. I mean, how difficult must it be to take a well-known brand and make an evangelism hack job out of it?

Christian marketing usually means copied marketing.

Oh. The scripture. That'll make us forget about the familiar logo.

Consider God: There was nothing but his idea. He imagined with vivid detail, molded the earth with complete ingenuity and relished in the unique nature of his creation.

He didn’t copy a logo. He didn’t “borrow” an invention. Everything he did was an original.

And that’s why it baffles me that marketing and advertising professionals who love the Lord and have dedicated their lives to him can’t at least go about their trade with a tad more originality.

Brands like ‘Not of this World‘ have taken what ‘Affliction’, ‘Silver Star’ and ‘MMA Elite’ has done for the mixed martial artist crowds and brought it to the Church. Bravo.

And then, there is the status quo that believes take what is known, plaster a verse on it and call it “divine providence.”

We can do better. We must do better.

Pastor Brad (imagine, he doesn’t like being called that) understands this whole “jerk” thing is lightning in a bottle. Everyone is looking at this. Everyone appreciates this. Because everyone agrees with this… except for the folk who are this.

A thought for all pastors: Be unconventional. Be daring. And most importantly, try to be original. You tend to make more news that way.

Just ask the little church in Beaumont, Texas about that one.

And before you ask, yes, this is legit sans photoshop.

That is a Playboy magazine cover with what looks like a silly choir boy depicting Jesus Christ holding hands with a half butt-naked, Portuguese model. And although this is completely blasphemous, you think anyone is raising a kerfuffle about this?

What’s that? Haven’t heard this story on CNN? Didn’t catch wind of this through ABC? Was even a mystery on TBN and Daystar, for God’s sake?

Yeppers.

Why did they do something so heinous, so sardonic and so blatant. ‘Cause they can.

Once again, my theory rings true: Christianity is the world’s only legal prejudice – without reprocussion, without fear.

And add to the list the publisher of Playboy Portugal. Well, former publisher as it seems even porno, viagra should-be spokesman Hugh Hefner has scruples, according to MSNBC.

Theresa Hennessy, who is vice president of public relations at Playboy, told the newspaper, “We did not see or approve the cover and pictorial in the July issue of Playboy Portugal,” adding that “it is a shocking breach of our standards and we would have not allowed it to be published if we had seen it in advance.”

“We are in the process of terminating our agreement with the Portuguese publisher,” Hennessy said.

Ya’ think?! Yes, it would be lovely if Christians everywhere united and got off their blessed assurance to call the publication and demand more than just a slight “termination” (because you know the executives will be given jobs at Playboy Ukraine or something like that). But I enjoy living so I don’t think I will hold my breath.

What I will do is this: groan, kick and scream at anyone who bothers to spread the crap a skosh too thin with the half-baked “It’s freedom of press and speech” argument. Can you imagine if that was Muhammad on the cover? Hell, Louis Farrakhan even?

Hef’s brothel would be carpetbombed within the hour! Yet, here we go, back to church on Sunday, “Gurl… can you believe that cover. Child, please. You know God don’t like ugly.”

“Come on HiScrivener. They are cancelling the publication. What more do you want?”

Yeah, not so fast. Here’s the real reason:

The magazine’s Portuguese subsidiary, Frestacom-Lisbon Media Publishing, reportedly neglected to show the cover to Playboy before publication, thereby breaching the licensing agreement between the two companies.

Ah well. So much for scruples.

Ever heard people say to plan for Christmas, you should begin in the summer? That phenomenon is already happening and raising quite the kerfuffle in the global media.

But for the ubiquitous festive stocking of the yuletide shelves that you would think.

Jesus ad campaign depicting the holy fetus?

So, what happens when this one says "Da-Da!"

First seen on KDFW in Dallas, by way of the UK’s Telegraph, it seems a British-based organization is not only interested in taking another ‘invasion’ but also doing with the Christ child taking a Polaroid… while in-utero.

ChurchAds.net has concocted what they believe to be a quippy ad campaign with the headline, “He’s on his way!”

Francis Goodwin, chairman of ChurchAds, said: ”This is the kind of thing proud ‘parents-to-be’ show their friends and family – passing round the scan of the baby, or even pinning it up in the office. Our poster reflects this new way of announcing the news of a new arrival and places the birth of Christ in an ultra-contemporary context.”

“Ultra-contemporary.” Sweet.

I agree the pregnancy became tangible when I got the print off in two versions of my first child – one, when I saw the full body and two, when I saw the close-up of his business. (What a proud daddy!)

But, do you think Mary would know that her baby boy would one day be posted on a sonogram-ish advertisement plastered all over the UK? Although this is good for the giggle, I feel you ChurchAds.net.

Here’s why:

Research has revealed that 85 per cent of people agree with the statement that “Christmas should be called Christmas because we are still a Christian country”. But it also shows that only 12 per cent of adults know the facts of the Christmas story in any detail.

Folk still pray to Santa-Baby-Jesus-Claus thinking salvation comes in a wrapped box. They’re not as ignorant as they are apathetic.

I applaud efforts like this because at least they are trying to wake folk up and make them think. Albeit, six months early, people are definitely thinking.

Parents? What do you think? The superimposed halo kinda’ throw you off? Don’t let it. Just think about it like this: Jesus really isn’t ‘away in a manger’, he’s warm and cozy in another kind of inn.

Merry Christmas.

We all know Jesus is awesome at work, for work.

For most, if you side with righteousness in the commercial marketplace, you will get righteous sales. That’s a non-issue because the body of Christ may be many things, but one thing is irrefutable – we are loyalists to a fault. If it smells like a duck, we will quack all the way to the express lane to get a feathered friend on sale.

But now, Jesus is becoming passe as secular nitwits are using the Son of God to shill instead of be sacred. For example, PETA goes butt naked with supermodels looking like angels. Every faith-based entity has a stolener, borrowed marketing slogan of its own. Megachurches are trying to become the “big box chain store in the sky.” And let’s not forget the Holy See going iPope.

Everyone has a gimmick and it seems Jesus is being forced to become Donald Trump, pimping ideas and lending his name to everything in sight.

Lindsay Lohan Superstar

What’s new? Enter Lindsay Lohan, the narcotized and stupefied starlet who seems to yearn for “Groundhog Day” in an effort to recreate her 15 minutes of fame.

According to the UK celeb rag OK!, Lohan has decided to rock the crucifixion pose for a French fashion magazine. Because when I think of hot holy water, I dream of Lindsay.

Quite naturally, Bill Donahue with the Catholic League, was ready at the mic to drop his two cents down the gullet of Lohan:

“Not only is the pose inappropriate, the timing is offensive” because the sacred season of Lent starts next week, Bill Donohue, head of the Catholic League. “The “spiritually homeless” Lohan recently Tweeted that “i’m all about Karma…what goes around comes around.”

He continued: “If she believes that, then it behooves her to apologize to Christians before it’s too late.”

Aside from the lack of taste and judgment, why?

I mean, what are you sporting for fashion? The latest in finely shewn, camel-haired togas… just like back in the days of JC and the Boyz?!

The girl is no Madonna. Or Kayne West for that matter. So is it a symbolic attempt to resurrect a dead career, or is the girl truly crying out not to be left behind?

This poor doltish girl has journeyed from Kabbalah to Judaism, Christianity to Scientology. And now, she’s gone Vogue with Jesus.

Perhaps Mr. Donahue should attempt his hand at sign language interpretation because those hands are open for a reason. Whatever the case, this ill-advised ingenue is trying to say something for her salvation. It’s just too bad no one that cares knows what it is.

quetzalcoatl

Coming Nov. 13, 2009... I mean, 2012.

Later this month, you know in 2009, a blockbuster is going to hit global screens – 2012.

John Cusack is going to save the world from the “Q Dog” (much to the chagrin of my Alpha Phi Alpha, Inc. ties) and the fact that it’s just a cheap marketing ploy three years early shouldn’t matter. I mean, it doesn’t to Hollywood folk.

However, one organization all this apocalyptic kerfuffle is bothering is NASA. Just ask one of their astrophysicists, David Morrison:

“Calendars, whether contemporary or ancient, cannot predict the future of our planet or warn of things to happen on a specific date such as 2012. I note that my desk calendar ends much sooner, on Dec. 31, 2009, but I do not interpret this as a prediction of Armageddon. It is just the beginning of a new year.”

Can we please stop with the end times theories? The Bible declares it; I believe it; and I wish that would settle it:

Our Lord Jesus told us that when he comes, we won’t go up to meet him ahead of his followers who have already died. With a loud command and with the shout of the chief angel and a blast of God’s trumpet, the Lord will return from heaven. Then those who had faith in Christ before they died will be raised to life. Next, all of us who are still alive will be taken up into the clouds together with them to meet the Lord in the sky. From that time on we will all be with the Lord forever. (1 Thessalonians 4:15-17)

I mean, if anyone wishes this mess would stop is the Olympics. After all, in 2012, the Spice Girls are performing! Isn’t that enough of a reason for the half-dog, half-lizard to hold off for a few months?!