Archive for November 5, 2010

A couple of weeks ago, we wrote on the Wall about a quaint church in Beaumont, Texas making international news by calling themselves, “A bunch of jerks.”

They addressed the hypocrisy among the faithful, the stigma in the Church and the elephant dropping bombs in the room.

If it ain't broke, buy another one.

It was a bold move because the biggest cause of Atheism would be Christians who do not reflect Christ. Great idea, right? Apparently so, because it’s been cloned according to the Christian Post.

A megachurch [NorthRidge Church] in Southeast Michigan is making a lot of people uncomfortable with its new billboard campaign that proclaims that the church is for hypocrites, losers and liars.

Well, of course, they are making a lot of people uncomfortable… the formula worked once before. Why not do it again?

“The reality is all human beings are the same. They’re flawed. We’re all the same inside [the church] and outside. We too are failures, losers, … hypocrites,” [Pastor Brad Powell of NorthRidge Church] continued.

“Jesus didn’t put up higher fences in heaven to keep the bad people out,” he said. “Rather, Jesus came down to earth and dwelled among the people. When you look into God’s word, He never turns inward. He turns outward.”

Don’t get me wrong… he’s right. Regretfully.

However, just because the word changed from “jerks” to “hypocrites,” does not make this an original idea. There’s no such thing as an original idea anyway, but at least give it a few months before you poach it?!

It’s no secret I don’t have much affinity for stereotypical Christian marketing. I mean, how difficult must it be to take a well-known brand and make an evangelism hack job out of it?

Christian marketing usually means copied marketing.

Oh. The scripture. That'll make us forget about the familiar logo.

Consider God: There was nothing but his idea. He imagined with vivid detail, molded the earth with complete ingenuity and relished in the unique nature of his creation.

He didn’t copy a logo. He didn’t “borrow” an invention. Everything he did was an original.

And that’s why it baffles me that marketing and advertising professionals who love the Lord and have dedicated their lives to him can’t at least go about their trade with a tad more originality.

Brands like ‘Not of this World‘ have taken what ‘Affliction’, ‘Silver Star’ and ‘MMA Elite’ has done for the mixed martial artist crowds and brought it to the Church. Bravo.

And then, there is the status quo that believes take what is known, plaster a verse on it and call it “divine providence.”

We can do better. We must do better.

Pastor Brad (imagine, he doesn’t like being called that) understands this whole “jerk” thing is lightning in a bottle. Everyone is looking at this. Everyone appreciates this. Because everyone agrees with this… except for the folk who are this.

A thought for all pastors: Be unconventional. Be daring. And most importantly, try to be original. You tend to make more news that way.

Just ask the little church in Beaumont, Texas about that one.

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