Have you read this story on Yahoo! news? According to the AP, “Pope Benedict XVI has a new commandment for priests struggling to get their message across: ‘Go Forth and Blog.'”
“The spread of multimedia communications and its rich ‘menu of options’ might make us think it sufficient simply to be present on the Web,” but priests are “challenged to proclaim the Gospel by employing the latest generation of audiovisual resources,” he said.
Why the sudden urge to get the penguin nation online? It’s marketing without fear of image. Much less, accountability.
The theme for his annual World Communications Day message, “New Media at the service of the Word,” saluting technology in the service of evangelism, was released Saturday. The event is May 16.
Yoohoo! Someone at the Vatican have a PR team? If not, call a brother because I need to buy a new house, a few cars, some furniture and perhaps have of the West Coast. My papal retainer would be large.
Did anyone within a mile of the Holy See bother to whisper in God’s Bulldog’s ears, “Um, Il Papa. Yes, In nòmine Patris, et Fìlii, et Spìritus Sancti to you too. Listen, we have a problem. I don’t think people are going to take too kindly to you telling priests to troll the Internet. It didn’t go so well last time.”
Some parents warming the pews of your local St. [insert your favorite canonized Catholic dude here] church may not be comfortable with a clarion call for priests to get happy on the IM, create an avatar and type “OMG” with a fiendish grin, as if they said the Lord’s name in vain and can get away with it.
I don’t mind the Pontiff having a YouTube account. I don’t mind the news that Pope B16 wants his homies to get online in droves. He’s serious:
The world of digital communication, with its almost limitless expressive capacity, makes us appreciate all the more Saint Paul’s exclamation: “Woe to me if I do not preach the Gospel.”
That’s a good point. I mean, isn’t that what we are doing online in the first place… or at least one of those places? Elders within the fold see it a wee bit differently:
Monsignor Claudio Maria Celli, who heads the Vatican’s social communications office, said that Benedict’s words aimed to encourage reflection in the church on the positive uses of new media. “That doesn’t mean that (every priest) must open a blog or a Web site. It means that the church and the faithful must engage in this ministry in a digital world,” Celli told reporters. “At some point, a balance will be found.”
“Social communications office.” Who’s this guy think he is? Barack Obama?!
Pope, to quote a noted street prophet, “I ain’t mad at ‘ya.” I only wish you would have considered that same sin God washed away before you assumed everything was squeaky clean.