Ah yes. It’s back – Christian marketing.
A while back, Wall Watchers were bemused by a visual onslaught of lovely t-shirts and branding that’s the equivalent of a six-year-old with crayons watching commercials. Today, we find a story that makes the church look a skosh better and a tad more current.
Celebrity endorsements, how novel. But who? Would you believe the Newsboys on a pair of Chuck Taylor Converse All-stars?! I know!
The band who almost began “borrowing” something for the secular [Originally, their name was “The News” in the 80s, but Huey Lewis may have had something to say] now dawns the most sacred and regaled kicks on the market.
“The opportunity to be associated with Converse Chuck Taylor All Stars is exciting,” says newsboys [sic] manager Wes Campbell. “I have personally worn them for years. newsboys is a great choice to break into this market. We launched the shoes on newsboys’ current The Way We Roll Tour, which kicked off October 1 in Greensboro and will run through mid-November.”
Nice plug for the tour, Wes. Only one small issue, boys.
Before you can “Shine” with these shoes, you may want to sell them on your Web site’s store. Just sayin’.