Archive for July 22, 2009

Turn your head, vegan aficionados. We are about to talk hamburger, religion and the faith it takes to crush two all-beef grilled patties.

Nummmmm-y!

Shiva? Well done.

Shiva? Well done.

It seems Burger King, home of the Whopper, committed a big one in the world of advertising recently.

So much so that the global monarch of beef had to apologize to its Hindu customers all across Spain, as seen in WOW News’ Faith Central.

It seems like an oxymoron, I know. We have Hindus who arguably adores those bovine beauties more than the PETA folks and somehow know about an advertisement at a burger joint? Stranger things have happened.

Someone is not so committed to his or her Dharma, just sayin’.

“Burger King’s judgment in associating a burger with a Hindu goddess is absolutely baffling,” commented Suhag Shukla, director and legal counsel of the Hindu American Foundation.

The Brahma bedlam incensed the Hindu nation because that cute, quad-appendaged babe in the window is actually Lakshmi – the Hindu goddess of wealth, fertility and wisdom.

Whoops.

If that lack of theological research wasn’t bad enough, there’s that catchy headline in the ad:

“La Merienda es Sagrada,” which loosely means “Tea-time is Sacred”

Some believe that literally means “snack,” but eh. And in Hindu, snack literally means “hearty lettuce and turnips with ketchup.”

So, in an effort to redefine advertising jargon”for a limited time only,” as soon as that lovely photoshopped gem went up in windows, it came down like a luscious patty slabbed on a hot and steamy grill.

Well, that’s too bad. But it is a little surprising.

Looks like Jack is a Christian. Bad King, bad!

Looks like Jack is a Christian. Bad King, bad!

Hinduism is about the most polytheistic religion in the world, so how in the world did the Hindu nation keep up with this savvy burger babe?

How many Yogis show up jonesin’ for a triple stacker? Ever seen someone with an Avatar show up for a BK Value Meal? Well, that’s Hindu?!

I don’t know if Gandhi ever made it to Barcelona but good to know reincarnation makes it way to tropical climates.

It’s just a shame because this was Lakshmi’s chance at fame. And now, because of some meddlesome, tantric lacto veg-head, she has to go back in the life of some knobby-kneed five-year old in Tibet. Poor lady.

At least she did prove another BK advertising campaign, “It takes two hands to hold a Whopper.” Not so much. Thanks, Lakshmi!

Namaste.

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