Archive for June 5, 2009

Every company is revisiting marketing strategies, PR outreach and advertising budgets. If your income blows, how are you going to get more if no one knows your name.

Kinda’ like the anti-Cheers.

Among churches, there is a trend – if your denomination has the cash, spend it to put butts in seats.

Megachurches don’t have that issue because it doesn’t seem they have an agenda. You know, aside from the sundry few who are looking to fatten their wallets (we know who you are).

But for the mainstream, the monotonous and seemingly, the moth-eaten, folk aren’t interested so marketing budgets are the new investment, the new “building fund,” according to this story by the Washington Times.

The perfect preacherYou have the United Methodist Church pouring $20 million into this country so we can “Rethink Church.”

And then, the Evangelical Lutheran Church is spending a paltry $1.2 million to keep up with the Methodist Joneses with “God’s Work, Our Hands.” (sniff sniff).

But, let’s not forget the rolling stone that began gathering all this moss – the Episcopal Church, who brilliantly deciphered the mysteries of marketing the Gospel into “Get closer to God. Slice Carrots.” Eh… what the… is up with that, doc?

So, why all the cash influx to the American economy and TV sets everywhere?

From 1990 to 2008 alone, mainline Protestants dropped from 18.7 percent to 12.9 percent of the population, according to the American Religious Identification Survey.

People are tired of having to interpret the malestrom created thanks to “religious” versus “Christian.” And the only reason why this is a debated topic is because most people these who call themselves “religious” are not at all “Christian.”

stupidityYou know the types:

  • ignoring most of the Bible to create a personal doxology (cough… homosexuality in the pulpit… cough),
  • using the Bible to get paid
  • and implementing the Bible as a battering ram to hurl people into the pit of hell without offering some of the love in the Good Book.

I wonder if another brick on the wall, “Church Marketing Sucks” has heard about this tempest because it that sound you hear is a large vacuum among advertisers. Suuuuuuuuuck!

So, what is this really indicative of: people losing interest in church or just losing interest on lazy people who don’t want to do everything God recommends?

On the street there is an adage, “Keep it real.”

Instead of trying to be fully versed in scripture for sanctimony, perhaps Christians need to start sagging, beat boxing and tagging other walls (outside of this one, of course) because “keeping it real” seems to be just what the Father ordered.

And it’s free. What a PR guru Jesus is.