[Breaking linkage about this story: As of 9/14/09, this story has been linked in many national hot beds. Regretfully, not because of the content, but rather the picture. My source tag vanished but this was indeed lifted from Promise Keepers’ footage in 1997, “Standing in the Gap.” Thanks all for the link love and hat tips. Peace.]

Back to your regularly scheduled programming.

NEWS FLASH: The economy sucks.

I know, breaking news, but hey, we’re here for you.

Some of the most affected businesses during these tumultuous times are faith-based and non-profits. Many are cutting corners, getting things on the cheap and dawning the sackcloth & ashes for donations just to “arrive” at the front door.



In the heyday of ministry outreach, people would fill stadiums and give $1000s without flinching for the betterment of the Gospel.

One such ministry was Promise Keepers. Actually, it was more like a movement in the 90s.

One that moved upon the men of this nation with brilliant marketing, highly respected leaders and a niche message for men… by men.

Fast forward to the Oughts. No more stadiums. The speakers have checked out. And Coach McCartney even came out of “retirement” to energize the base.

What? You haven’t heard? Yeah, that’s how good the marketing has been these days too.

So, the Colorado-based ministry needed a spark to light the fires of revival again. And, according to the story in Yahoo!, they named that spark, “Woman.” Huh?!

After 20 years of men-only events, Denver-based Promise Keepers is urging men to bring “the women in their lives” to a July 31-Aug. 1 conference marking the group’s anniversary. “It’s time for Promise Keepers men to step up and honor women,” Raleigh Washington, the group’s president, said Monday. “We’re going to heal the gender divide that exists in America. What better way to challenge a man than nose to nose with his wife, his mother, his sister?” he said.

Well, that’s uh, sweet. But riddle me this: Do you really expect us to believe it 20 years for some dude to think up that gem? Out of all the man-law meetings the PK executives have had in the Mile High city, not one guy has thought, “Um, can I invite my wife?” No? Oh, well then perhaps you wouldn’t mind this:

Promise Keepers filled football stadiums and boasted a $117 million budget in the mid-1990s, but has struggled to find an identity since. Revenues declined for several years to about $10.9 million in 2007, according to its tax forms. This year’s budget is $7.5 million, Washington said.

Let’s see, what do men have in common with women? Gender? No. Temperment? Nah. Spirituality? No way. Wait! Money? We have a winner.

...and after

...and after

Forgive the snark, but if you would have just come out and said, “We’re looking to expand our horizons as a means to capture the audiences we had back in the day,” we could respect that. But to church it up with the P.C.-gender divide talk, and keep N.O.W. off your case (because, let’s be honest, NOW doesn’t care unless you are in the news), is foolish at the very least and hypocritical at the most.

And, did anyone catch who’s actually coming to the party? “The women in their lives.”

What used to be about “Men of Integrity” is now open for “men who are shacked up”, “baby daddies” and “fellas who just want to bring a date.” Classy.

Maybe the PK events will be back to where they used to be and the economy will stop being the final determinant. And maybe then, they can go back to the original idea of “Promise Reapers”. If you have a gripe about the focus, let them know. Since its all about integrity, they should respond. And if not, holler at these guys… it’s where the spin came from in the first place.

Memo to PK (and your PR team): It’s not the gender divide of which you have to worry; it’s the divide among men who used to call themselves Promise Keepers thanks to this jackleg move.

  1. […] is from April 2009. It MIGHT be, but you don't know that. yea I do, here's where it's from: Promise Keepers breaking one off for the ladies The Writing on the Wall it has absolutely nothing to do with the 9/12 event. […]

  2. […] is from April 2009. It MIGHT be, but you don't know that. yea I do, here's where it's from: Promise Keepers breaking one off for the ladies The Writing on the Wall[/quote]It has absolutely nothing to do with the 9/12 event. […]

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