Doritos. Hyundai. Coca-Cola. Budweiser. And a hilarious one from Monster.com. These were the nice ads during yesterday’s Super Bowl (despite the $3 million price tag). If you missed any of them, AdAge has the full dossier.
However, the one not on that list – and the one destined to never see a whiff of television broadcast – was from Fidelis, a Chicago-based Catholic organization that was given the Heisman from NBC when told, “Yeah, we aren’t airing advocacy ads.”
The advertisement in question? A :30 animated sonogram of a baby with a story, and who would be president. Yeah, they thought it would be catchy to use Barack Obama’s story as the epicenter of this ad. Think they want a redo on this one, or was this by “intelligent design”? After all, just consider what they can do with that truckload of cash not spent; yet, they are still getting all this press.
The focus is for people to imagine the potential of every human life; however, do you see potential or just a cheap advertising ploy to get folk talking about an age-old agenda? You be the judge, click on the TV below and enjoy: