United Church of Christ: Buying what money can’t buy

Posted: May 8, 2008 in IJS, Inside 411, Spin Doctor
Tags: , , , , , ,

PR is not gamblingIn case you have been living under a rock, in a cave or possibly you’re just a classic hoarder and can’t find your TV, you’ve noticed the United Church of Christ (TUCC) has been under a little bit of scrutiny. This, in no LARGE part to its founder (and recent media pimp) Rev. Jeremiah Wright.

However, now that TUCC is under new management, they are going on a massive media blitz in hopes to buy what money can’t buy: P.R.

There is an adage in the communications industry that HiScrivener and Slate Communications lives by:

Advertising is what you PAY for while public relations is what you PRAY for

Nothing spells advertising like a full-page spread in New York Times and USA Today. The public relations they are praying for is when this nation stops believing the myth that this is a “Bash Whitey” church and a cult, and begin thinking of this hallowed place as a church and a different place to worship.

Here’s hoping for some nice ROI.

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Comments
  1. […] Leaning Straight Up wrote an interesting post today on TUCC: Buying what money can’t buyHere’s a quick excerptThis, in no LARGE part to its founder (and recent media pimp) Rev. Jeremiah Wright. […]

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